5 Tips For Logo Creation On Luxury Resorts
More and more people are wanting to be closer to nature, make physical activity and at the same time, be a part of the culture they’ve visited while staying in luxury resorts. Any agencies that do specialize in adventure vacations need a well thought logo that can do more than just making them shine. In addition to that, it is crucial for the logo created to inspire trust and convey sense of exploration.
For any luxury resorts and other travel agencies out there, the following points can help them design their logo and attract more.
Tip number 1. Customers – as a matter of fact, the most important aspect of a logo that is appealing and attractive is something that’s not seen instead, having a good understanding of target or ideal customer. Keep in mind that any effective logos always start with clear understanding of people who purchase the kind of service or product that the company is selling.
A more precise description of ideal customer can provide higher chances of making an exceptional logo.
Tip number 2. Color – colors used by any luxury resorts to make their logos is so important to convey the message for their marketing materials in online, print, clothing and several other merchandise. According to general color theory, if you would like to convey sense of optimism, freedom and joy to your logo, then you better go for orange as this at the same time can also serve a great pick for traveling in natural environments. Orange works perfectly with blue, brown and green, the colors of water, earth and plants.
Tip number 3. Pair orange with purple – the color of reflection, intuition and royalty is capable of creating striking yet elegant logo which is ideal for any luxury resorts. Colors similar to blue and red as well are not often the most ideal option for using in your primary logo. Blue is normally seen as official, staid and cold while red conveys passions but also represents danger and anger.
Tip number 4. Proper use of fonts – logos typically include the company’s tagline or its name. Those who are seeking to convey adventure, excitement and strength, ideally use font that has a contemporary typeface. In addition to that, modern fonts are also conveying style and strength and seen as assertive, chic and progressive. A sense of luxury can be achieved by Italizing the font.
Tip number 5. Symbols – logos that are using representative shapes and graphics rather than literal ones let clients to find a deeper and personal connection to it. In relation to luxury resorts that specialize in specific activities similar to parasailing, hot air ballooning or even rain forest excursions, it will work effectively to use silhouette.